Why is branding important?
Ever heard the saying, “no publicity is bad publicity?” While this may be true in some cases, the same concept does not apply when trying to develop a successful advertising and marketing campaign. Many business owners pump money into advertising efforts without taking the time to formulate a plan or strategy. This “last-minute marketing” not only risks confusing customers, but it deteriorates the brand it is intended to promote.
A good brand builds on itself, gaining strength with every ounce of exposure. While each incarnation may reveal a fresh appearance, it is instantly recognizable because it has not forgotten its roots.
This is branding. Investing in the big picture. Carefully crafting an image for your company and then making sure to build on it with every advertising dollar you spend. Staying committed to a smart marketing plan until your brand is synonymous with the product or service you offer, and you know because your customers tell you so.