Two decades of digital work, evolving alongside the industry.
Out West Branding began nearly 20 years ago, designing and building websites for organizations seeking clarity in a rapidly changing digital landscape.
Over time, websites led to platforms, and platforms led to products. Products required ongoing UX leadership, not just launches.
Today, the studio focuses primarily on product design and UX partnerships for SaaS teams, while continuing to design thoughtful website and brand foundations when they meaningfully support the broader experience.
Who you’ll work with
Out West Branding is led by me – Jeff Livingston. I started the studio in 2005, and for much of that time I’ve also worked inside of product teams ranging from startups to agencies to corporate giants.
Before product design, I spent more than ten years building front-end code, primarily with HTML, CSS, and JavaScript. That still shapes how I work. I design with the build in mind, and I write specs for the engineers who have to maintain what ships.
In-house, I’ve run the gamut from UX Designer at LightBox/Real Capital Markets to sole Product Designer for LevelFlight’s aviation quoting & management software, Senior UX Designer managing a design system for a healthcare client at Quigley Simpson, to Principal Designer leading the personal loan experience at Truist, a top-ten national bank.
As a team of one, AI is an important part of my everyday process. I use it to conduct market research, draft specs, pressure-test a flow before it reaches engineering, or spin up a prototype that I can put in front of users, saving critical iteration cycles.
I’m based in Oceanside, California, and work with teams remotely.
Intentionally small. Senior-led.
Working as a studio of one is a deliberate choice, and allows for:
- Direct collaboration
- Clear communication
- Deep product understanding
- Flexible engagement structures
When projects require additional expertise—such as specialized development, brand photography, or expanded engineering support—we collaborate with a trusted network of experienced professionals.
Every engagement remains senior-led and hands-on.
Our philosophy emphasizes clarity over complexity.
Strong digital experiences aren’t built through noise or trend-chasing. They’re built through careful thinking, iterative refinement, and close collaboration with the people closest to the product.
We prioritize:
- Clear information architecture
- Thoughtful interaction design
- Systems over one-off solutions
- Long-term maintainability
Whether working on a SaaS platform or a marketing website, the goal is the same: make things simpler, more usable, and easier to build upon.
The value of a good partnership
We are a strong fit for teams who value:
- Strategic thinking over quick wins
- Long-term clarity over short-term flash
- Collaboration over handoffs
- Depth over volume
We intentionally work with a limited number of clients at a time to maintain focus and quality.
Let’s build something thoughtful.
Ready to tap the right experience to help guide your project? Let’s talk.