SaaS products are never “done”.
Roadmaps change. Features evolve. Assumptions get tested.
The most effective product design happens in close collaboration—iteration by iteration—not as a one-time project.
That’s why many SaaS teams work with us on an ongoing basis, treating UX and product design as a core capability rather than a phase.
Product & UX Partnerships for SaaS Teams
We act as an embedded product design partner for SaaS teams that need senior UX leadership, hands-on design execution, and a clear thinking partner—without hiring a full-time role.
We can help with:
- Product UX strategy & roadmap support
- Feature-level UX & interaction design
- Leveraging AI to help with competitive research to prototyping and everything in between
- User research, testing, and validation
- Design systems and scalable UI patterns
- Ongoing collaboration with product and engineering
Partnerships are typically monthly and long-term, flexing as your product and team evolve.
Websites & Marketing Experiences
We design and build websites for companies and organizations of all sizes that need clarity, credibility, and a strong first impression.
For some clients, a website is the goal.
For others, it’s a supporting surface around a growing product.
Product thinking, not just pixels.
Truist: Loan rate calculator
Principal UX Designer. Consumer lending. Loan shoppers compare rates across several lenders, so a calculator that makes them work for a number loses them. I brought a two-field calculator concept over from LightStream and redesigned it for Truist: constrained width, repositioned on the page, and a dual hero CTA that jumps them straight to it.
Quigley Simpson: ProMedica design system
Senior UX Designer. Healthcare, design system. The system I inherited had drifted into inconsistent, overlapping components. I audited it, consolidated the patterns, and established the rules that kept it consistent. Details are available in conversation.
LevelFlight: Aviation quoting and management
Product Designer. B2B, multiple user roles. Years of feature-driven development with no UX ownership had buried the critical workflows in a cluttered, inconsistent interface. I reworked the information architecture, established the UI patterns, and redesigned the key workflows around tasks instead of features.
Two decades of digital work, and the person behind it.
Out West Branding is led by me – Jeff Livingston – a senior product designer based in Oceanside, California. I’ve been designing and building digital experiences for over 20 years, including in-house product design at LightBox, Quigley Simpson, and Truist, with more than ten years of front-end development before that.
Today the work is focused on product design and UX for SaaS teams, and on websites and brands where they support the product experience.
Building or evolving a SaaS product?
Whether you’re looking for an ongoing product design partner or a thoughtfully designed website, we’d love to learn more about what you’re working on.