Two decades of digital work—evolving with the industry.
Out West Branding began nearly 20 years ago designing and building websites for organizations seeking clarity in a rapidly changing digital landscape.
Over time, the work deepened.
Websites led to platforms. Platforms led to products. Products required ongoing UX leadership—not just launches.
Today, the studio focuses primarily on product design and UX partnerships for SaaS teams, while continuing to design thoughtful website and brand foundations when they meaningfully support the broader experience.
That evolution wasn’t a pivot.
It was a natural progression.
Intentionally small. Senior-led.
Out West Branding is led by a single senior product designer with experience spanning front-end development, UX strategy, and product design.
Working independently allows for:
- Direct collaboration
- Clear communication
- Deep product understanding
- Flexible engagement structures
When projects require additional expertise—such as specialized development, brand photography, or expanded engineering support—we collaborate with a trusted network of experienced professionals.
Every engagement remains senior-led and hands-on.
This paragraph solves everything without overexplaining.
Our philosophy emphasizes clarity over complexity.
Strong digital experiences aren’t built through noise or trend-chasing. They’re built through careful thinking, iterative refinement, and close collaboration with the people closest to the product.
We prioritize:
- Clear information architecture
- Thoughtful interaction design
- Systems over one-off solutions
- Long-term maintainability
Whether working on a SaaS platform or a marketing website, the goal is the same: make things simpler, more usable, and easier to build upon.
The value of a good partnership
We are a strong fit for teams who value:
- Strategic thinking over quick wins
- Long-term clarity over short-term flash
- Collaboration over handoffs
- Depth over volume
We intentionally work with a limited number of clients at a time to maintain focus and quality.
Let’s build something thoughtful.
Ready to tap the right experience to help guide your project? Let’s talk.